Creating an ad in the ad manager

To create an ad, go to Ad and extensions, then click on the “+Create ad” button. You will then see the setup wizard appear, click on the ad campaign you want the ad to be placed in, then click on the ad group that you want the ad to be placed in.

You will need to navigate to the ad camaign then ad that you want the ad to be placed in, when you ar done the ad creation wizard will take you to the ad creation form. Responsive search ads and enhanced text ads are two of the most relevant types of search ads.

Annonces responsives sur le Réseau de Recherche

A responsive search ad is the newest type of ad that Microsoft is using. We can use up to 15 headlines and 4 descriptions in one ad. They are promising better performance and improved results, we will need to also provide a final destination URL for the ad.

You will need the following to set up an ad.

• Headline
• URL Path
• Description
• Mobile URL

About responsive search ads

Quality score in depth (microsoft.com)

Enhanced Text Ads

Enhanced Text Ads are the most common search ads. The majority of all search ads will be text ads. You will need a Final URL, title, URL Path, and ad text, you can have up to 3 titles, 2 separate ad texts. All existing text ads that are created in Google Ads that are imported into Microsoft Advertising are converted to Enhanced Text Ads.

• URL finale
• Objet
• URL Path
• AD text
• Mobile URL path

How do I create a search ad campaign? (microsoft.com)

Change your status, bid, and other settings (microsoft.com)

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Getting ad campaigns up and running in Microsoft Advertising

How do I create an audience campaign? (microsoft.com)

Set your campaign budget and bid amounts (microsoft.com)