Google Ads : Ajouter un nouvel emplacement à une campagne
Google Ad Campaign Settings
Adding a new location to a Search or Display Campaign.
An existing ad campaign can have multiple locations. Google allows you to add a new location to an existing Search or Display ad campaign, local campaign locations are different. You can add a new city, county, zip code, country, or change the location radius to your ad campaign. All you have to do is navigate to an existing ad campaign to begin. You are not adding a location extension, this is something entirely different.
1. After login in, go to the left-hand sidebar to click on the campaign link to go to your list of ad campaigns.
2. Then, click on the desired ad campaign you want to add a new location too.
3. In the show “Show more” sub-menu is a link called locations, click on this link to display more options.
4. When you see the locations page there will be a list of existing locations. Click on the pencil icon, this is the blue circle with the pencil icon.
5. The locations setup wizard will appear, you will see all of your existing locations on the right hand side, and a search bar for the locations on the left hand side. Enter the new location in to the search bar.
6. Google will display a list of locations you can choose from. When you have found the location you want to use click on the “Target” link.
7. After that, you will see the location in the list next to your existing location. If you want to remove it, click on the “X” icon on the right next to the population number.
8. When you are finished, click on the “Save” icon.
Présence ou intérêt
When a location is added to the campaign, it is can be targeted by visitors who are in the location or are interested in the location. If you live in the location that is being targeted by the ad campaign, you are a presence in the location. But someone who is outside your target locations but is able to still see your ads is a person of interest. Google by default allows both types of visitors to see your ads.
Vous avez trois options à votre disposition, vous pouvez cibler les éléments suivants.
- Presence or interest: Les personnes qui se trouvent dans vos zones cibles, qui s'y rendent régulièrement ou qui ont manifesté un intérêt pour ces zones (recommandé).
- Présence: Les personnes se trouvant dans ou se trouvant régulièrement dans vos zones cibles
- Intérêt de recherche : Les personnes qui recherchent vos lieux cibles
Si vous le souhaitez, vous pouvez choisir d'exclure soit les personnes présentes dans votre zone géographique, soit à la fois les personnes présentes et celles qui sont intéressées.
- Présence: Personnes se trouvant dans les zones exclues (recommandé)
- Presence or interest: Les personnes qui se trouvent dans vos zones exclues, qui s'y trouvent régulièrement ou qui ont manifesté un intérêt pour ces zones.
Depending on what you want to do, you can choose to choose a different than the default recommended settings. In some cases, you don’t want any except those in the targeted location to see the ads. Then you would choose to target presence instead of both Presence and Interest.
Ciblage géographique
https://support.google.com/google-ads/answer/6317
Zone de service
When you set up an ad campaign, a service area needs to be considered. An existing NuFinishPro ad campaign will have a predefined service radius. All zip codes and towns need to be in this service area.
La zone de desserte ne doit pas dépasser 30 à 35 kilomètres de rayon autour du centre-ville. Une ville plus petite aura une zone de desserte plus réduite, compte tenu du nombre d'habitants. Le temps de trajet maximal depuis le lieu ajouté ne doit pas excéder 2 heures ou 120 kilomètres aller-retour entre le domicile et le bureau.
Please read this article for more information.
Click here to read geographic details of a campaign.
Informations utiles
Ciblage géographique
https://support.google.com/google-ads/editor/answer/33114?hl=en