Démographie

the ad campaign’s age, gender, and other information are important.

Demographics in a Ad Campaign

Understanding the demographics of a business plays a huge role in the success of a Bing or Google Ad Campaign. Google Ads allows the ad manager to control the audience their ads are reaching with categories broken down into Age, Gender, Parental Status, and Household Income. This information can always be monitored using the “Demographics” tab found on the Google Ads Home Page.

Age Range in a ad campaign

The top two age ranges for NuFinishPro are 55-64 and 35-44, with 45-54 at a close third. NuFinishPro’s conversion rates with these age groups are all above 6% (which is more than double Google Ad’s median conversion rate of 2.35%) meaning that NuFinishPro certainly knows how to target the right demographic! It is important to keep this demographic info in mind whenever creating a new ad campaign. Think: “What sort of ads will stand out to these age groups?”

On the lower end of the spectrum, 18-24 and 25-34-year-olds tend to generate fewer clicks, however, they both have a higher than average conversion rate. Therefore, it is still beneficial for NuFinishPro to include these age groups in their campaign’s target market when possible.