Publicité Facebook - Planification et livraison

Scheduling and Delivery Ads

Facebook Ad Scheduling

Once we set up a budget and set up the bids. We will need to set up a schedule for when the ads will begin to run and when the ads will stop running. This is important for controlling when the Ad will run and what time and date we want them to run.

Facebook Ad Delivery Type

The Facebook ad delivery type determines how fast our ads are delivered vs the cost. Standard Ad Delivery will deliver the ads with speed at the lowest cost. While Accelerated Ad Delivery will deliver Facebook ads quickly as fast as possible with the highest cost possible.

If you want to control cost, then always choose standard ad delivery.

For further Facebook Ad Reporting and Analytics info:
Analyze the campaign’s performance.
Create and Install a Facebook Pixel

Suivi des publicités Facebook

As with Google Ads, we have to monitor and track the progress of the ad campaigns. Facebook will provide tracking tools for us to monitor the progress, and adjust the bids as we need to. We are going to be responsible for promoting the better performing ads and demoting the poorer performing ads. Facebook will provide us with tools for tracking the progress of ads on Instagram. We will be using the Business Manager to manage ads from both Facebook and Instagram.

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Create and Install a Facebook Pixel

When we set up the Business and Ad manager. We will be required to insert a Facebook Pixel code into our website so that Facebook can track the progress of the traffic.  From the Facebook and Instagram Ads to our website. When we have accumulated enough data, we can run an Ad Report for the ad campaigns.

Once the ads have been running, and we have the Facebook Pixel Code install. We can use the Facebook ad analytical tools provided to monitor and track the campaign’s progress. The ad manager will report the performance of our ads. We have a number of metrics to use, we can track by cost per click, cost per conversion, impressions, and unique link click.

Facebook Campaign Reports

Once we have accumulated enough data, we can create a campaign report for our ad campaigns, like Google Analytics.We can create a custom report, the Facebook reporting tool is set up like the Google Analytics report create tools, and create a custom report for all of the ad campaigns that we create.