Facebook Ads – Facebook Audience
Getting to know your Facebook audience
Facebook Audiences
Facebook has many users out there. Get the right users who are interested in your products and services. So, the most important thing to do is find your audience. First, we have to pick the right audience targeting to use for our campaign. Second, we have to decide if we are going to target our audience by location, demographics, interest, or behavior. Create a Facebook campaign with a custom audience using past user data. Finally, once enough data has been collected using the custom audience in a remarketing campaign.
The custom audience for web traffic, app traffic, engagement. Plus, after enough ads are run, lookalike audiences are used. A custom audience is very useful in narrowing the focus of our advertising efforts. We can add targeting details to narrow down the number of users we are trying to re-market to.
- Location-based targeting – we can target users in a specific location. Plus, we can target by specific address to an entire country.
- Demographics-based targeting – We are advertising by age and sex, we can also choose our audience by language.
- Interest-based targeting – we can target users by hobby, interest, or skill, we can also add multiple interests to the campaign’s audience.
- Behavior-based targeting – we can target our users by purchase history, likes, persona anniversaries, and other things.
Facebook Custom Audiences
Once we have gathered enough sales data. We can set up a custom audience for remarketing. There are several different options. We can download the data that we have accumulated. Then use it to create a custom audience file that we upload, website traffic, App Activity, and engagement on Facebook.
Website Traffic Custom Audience
When you create a website traffic audience based on website traffic. Add the Facebook pixel code to a website so that Facebook can record the traffic to a website. Finally, the Audience Manager allows the user to view all of the records of the data.
App Audience Custom Audience
Target all of your iOS and Android device users with a custom audience. Also, this metric is based on the app activity from the app that you have registered with Facebook. We can create a custom audience based on specific actions taken from your app. For example, a purchase event based on the past 90 days or other event triggers that are available.
Engagement Based Custom Audience
Targeting users that have engaged with your Facebook content. So, engagement is defined as watching videos, like a post or page, and other types of activity.
Facebook Lookalike Audiences
Facebook Lookalike Audiences let you reach the people who are similar to your existing customer database. Additionally, a lookalike audience is just like your highest value customers in the other audiences that are setup.
About Value-based Lookalike Audiences
Narrow the Focus
There are times when your Facebook audience has lots of users Facebook. Additionally, if you are targeting a city like Los Angeles, there are possibly millions of users in that market. Narrowing down the users in your audience is important. You can add a targeting detail like espresso and coffee to your target audience.