Setup a responsive search ad
Responsive Search Ads
Responsive search ads will eventually replace text ads, there is more required information but the ads have more reach.
Eventually, we will have to replace our enhanced text ads with responsive search ads, please review the information below and read the Google support docs for more information. Created an ad from the information entered into the setup form. Review all of the information provided in this doc to understand what Google wants us to do in the future. By June of 2022, Google will replace text ads with Responsive Search ads. The link to a YouTube video will explain more about Responsive Search Ads.
The content you entered into the setup form needs to make sense since all of it will be automatically combined into one ad. Adding more assets increases your chances for better performance. Your ad may show up to 3 headlines and 2 descriptions. When you start to set up the ad, Google will add suggestions into the existing text fields for the headline and the description when you first start to create the ad. You don’t have to use automatically generated suggestions. Google will also offer keyword suggestions for the headline and description. Each field will have a character limit, if you go over the character limit, the letters will not appear in the ad.
More helpful information
https://support.google.com/google-ads/answer/7684791
All of the information presented below is in the exact order that you will enter into the responsive search ad setup wizard. Just like a text ad, a responsive search ad is part of an ad campaign.
Campaign: Oakland Alameda Contra – CDM (bb) – Ad group: Bathtub Reglaze Broad
Final URL
The final URL is the URL that people reach after clicking your ad. It should match what your ad promotes. If you use a cross-domain redirect, enter it in a tracking template, all content below is from an existing responsive search ad. You can enter a domain, subdomain, or URL link, this URL has to be the final destination for the visitor, don’t use too many redirects for the ad.
Example: https://nufinishpro.com/sanjose
Display Path
The “Path” fields are part of your display URL (the green text under your headline text) and can be up to 15 characters each. The Display Path is different and completely separate from the Final URL.
To create your display URL, Google Ads will combine the domain (for example, “www.google.com” in www.google.com/nonprofits) from your final URL and the path text (for example, “nonprofits” in www.google.com/nonprofits). The display URL gives potential customers a clear idea of what webpage they’ll reach once they click your ad, so your path text should describe your ad’s landing page.
More helpful information
https://support.google.com/google-ads/answer/7046795
www.nufinishpro.com / ______________ / 0/15 ______________ / 0/15
Headlines
Enter 3 to 15 headlines. Headlines appear at the top of your ad and can be up to 30 characters.
Your headlines and other parts of your ad (including extensions) may show in different configurations based on the device that a potential customer is using, or when Google Ads predicts that it may improve your performance.
More helpful information
https://support.google.com/google-ads/answer/7684791
Headline Suggestions
Headline suggestions with top keywords
To add a headline, remove an existing one. Make sure you don’t remove a high-performing asset by reviewing asset details. Click on “More ideas” to view more suggestions from the Google Ad setup wizard, a second window will appear on the right-hand column of the setup wizard.
- bathtub resurfacing
- tub resurfacing
- resurfacing company
- resurfacing contractors
- tub resurfacer
- resurfacing experts
Headlines 15/15
Google Ads will tell you how many headlines you have left, In this case, we have used all 15 headlines given to us. Google Ads will show you the number of characters used in the second column.
- {KeyWord:Bathtub Resurfacing San Jose} 28 / 30
- Bathroom Tub Resurfacing 24 / 30
- Bathtub Resurfacing Experts 27 / 30
- We Can Refinish in 3-5 Hours 28 / 30
- Same Day Service | NuFinishPro 30 / 30
- NuFinishPro in San Jose 23 / 30
- Free Estimates – Call Us First 30 / 30
- Free Estimate – 30+ Years Exp 29 / 30
- Serving San Jose 16 / 30</li
- Free Estimate – 5 Star Reviews 30 / 30
- Request A Free Quote 20 / 30
- A+ Rating with BBB 18 / 30
- Make Your Old Tub Like New 26 / 30
- Affordable & Eco-Friendly 25 / 30
- Save Up To 75% 14 / 30
Descriptions
Enter 2 to 4 descriptions. Your ad’s description appears below the display URL and can be up to 90 characters. Google Ads will show you how many characters have been used below the text field.
Your descriptions and other parts of your ad (including extensions) may show in different configurations based on the device that a potential customer is using, or when Google Ads predicts that it may improve your performance.
More helpful information
https://support.google.com/google-ads/answer/7684791
Description suggestions
These suggestions are based on your final URL and other ads in your ad group. When you start to set up the responsive search ad, pre-generated sample descriptions will be provided in the text fields. There is a link titled “View Ideas”, you can click on this link to view the suggestions that Google has come up with. These pre-generated descriptions don’t have to be used, delete them and replace them with the descriptions you want to use.
- Specializing in tub refinishing, resurface tiles, showers, countertops, reglaze sinks
- Professional Bathtub Refinishing. For Home Owners, Real Estate, Apt and Hotels Managers.
- NuFinishPro bathroom refinishing company is BBB-rated A+
- Professional Bathtub Refinishing
- BBB A+ Accredited and 5-Star Rated Surface Refinishing
- Professional Bathtub Refinishing Company for Residential Home Owners, Apts, and Hotels.
- Serving All of San Luis Obispo & Santa Maria, 32 Years Experience. 5-Star Rated & BBB A+.
Descriptions 4/4
Google Ads will tell you how many headlines you have left, In this case, we have used all 4 headlines given to us.
- Save Up To 75% With Bathtub Resurfacing Compared To Bathtub Replacement. 72 / 90
- Top Rated Bathtub Resurfacing. Professional Quality & Affordable. Call Us First! 80 / 90
- NuFinishPro Specializes in Bathtub, Sink, and Countertop Surface Resurfacing. 76 / 90
- We’ll Make Your Old Bathtub Look Like New Again. Call Us Today! 63 / 90
Ad URL Options
When you set up an ad a tracking template and final URL suffix are not used. These options are not visible to the user. If you want to use them, click on the up arrow to view the information.
Tracking Template
You can add a tracking template to the responsive search ad.
More helpful information
https://support.google.com/google-ads/answer/7197008
Final URL Suffix
Custom Parameters
A final URL suffix and custom parameters can be added to the tracking template.
More helpful information
https://support.google.com/google-ads/answer/9054021
Sample Responsive Search Ad
The below image is a sample of a Responsive search ad. All of the above information discussed is related to the image below. Once the ad is set up and approved by Google, the ad will look similar to the image below.
The below image is a sample of the Responsive search ad setup wizard. The ad wizard will provide recommendations for the ad headline and descriptions, you don’t have to follow the recommendations that are given. Any pre generated headline and description suggestions don’t have to be used in the ad.
Ad Strength
As the Responsive Search Ad is set up, Google will analyze the content and make suggestions based on what you have entered into the text fields. Other suggestions will be made based on the content provided in the other ads in the campaign. You can see a preview of the responsive search ad in the preview window, the setup wizard will show you a preview for both mobile and desktop browsers.
Not all of the different ad possibilities will be shown in the preview, you can cycle between mobile and desktop view. That is all Google Ads will show you in the preview.
