Social Media – Google Guaranteed

The Google Guarantee
The Google Guarantee badge
Google is rolling out a new feature for small businesses: the Google Guarantee badge certification. The program is still in beta testing and refinishing is not an eligible category yet. Google is expected to expand this program. New categories are going to be added to their list of services that are covered by Google Guarantee. A Google Business Profile account and profile need to be set up before you can participate in Google Local Services. You can check eligibility by clicking here.
What it is and how it works
For a monthly fee of $50, this certification will position NuFinishPro as an upgraded profile within the Google Business Profiles dashboard. After passing a qualification and screening process, a “Google Guaranteed” badge will appear on your Google Business Profile and potentially on listings that appear in the Local Pack. These Local Pack listings top even the Google Search Ads from Google Ads.

Once a business subscribes to the program, any services booked through Google Local Services will be insured up to a lifetime cap of $2,000 USD. If a customer is dissatisfied with a provider’s service, they can claim the amount on the job invoice.
Why enroll?
The Google Guarantee badge is meant to be a driver of organic traffic. The program promises to:
- Put you ahead of competitors who don’t display the badge
- Increase leads by being featured in the local pack
- Improves Google ranking due to the increased traffic
- The Business will bee seen at the top of Google
- Allows you to connect with customers who are most likely to book
- Help you create a more personalized profile
- Use the Google Local Services Ad app to communicate with your customers
In addition, Google Home (Google’s Virtual Assistant, like Amazon’s Alexa) results include certified local businesses. That inclusion is vital because the rankings for Google Home results are all organic rather than paid.
Google Screened Ads
Google will also screen professional services like Attorneys, lawfirms, accounting firms, and other professional services. To help build trust in a business’ online reputation. All Google Screend businesses will have a Google Screened Checked Icon next to them. Which is different from a Google Guaranteed business that is protected by the Google Guarantee.
The details
When you apply, Google will check your business license, insurance, and online reviews. Second, they’ll also conduct background checks on employees (at no cost to you). Third, the owners’ background is checked, and Google will look into the nature of the business.
The Google Guarantee helps protect the business against a customer’s dissatisfaction of your work. If the customer is not happy with the work that has been done, Google will provide a refund to the customer. But, you’ll have an opportunity to first make things right with your customer.
After investigating the request, Google will then decide on what will be done. This decision is based solely on Google’s discretion and is not a substitute for any legal or insurance action customers might take with regards to a performed service. Once you’re Google Guaranteed, and the customer is still not satisfied with your service. Plus, after you have tried to resolve the dispute with the customer.
Giving the customer a refund.
Google will reimburse the customer who is unhappy with the work done by the service. The business will then be contacted by Google regarding the refund to learn more about what occured. Google might also contact the customer to request additional information. The decision to reimburese a customer is made solely by Google. There are limits on what what Google will refund, and the amount that will be refunded to the customer.
The business has to be registered with Local Services Ads before any refunds will happen. All refund requests must be submitted 30 days after the work done by the service is completed. Google won’t reimburse for add-on or future projects, damages to property, dissatisfaction with price or provider responsiveness, or cancellations.
Conclusion
When Google Guaranteed becomes an option for refinishers. Eventually, it will probably be worthwhile to apply because The Google Guarantee will make NuFinishPro standout against competitors, especially those who are slow to the punch with this program. Above all, The Google Guarantee will also instill confidence in prospects and will help secure voice search traffic.