LinkedIn – Facebook and LinkedIn Retargeting
Facebook and LinkedIn Retargeting
Both platforms can be used together in a remarketing campaign
Facebook ads and Instagram campaigns working together.
I have looked into having website visitors see the same ad on LinkedIn and Facebook/Instagram. From what I have read we would be creating a retargeting campaign with the users that we have imported from the other platform. When we have accumulated enough users on Facebook and LinkedIn. We will be setting up a retargeting campaign by importing the user/connection info that we have accumulated. The principle is that we would export the contacts from one platform and import them into another. We would be taking the exported data, importing the user info, and re-marketing to those people.
For example, we would export our LinkedIn connections. Remove anything that is not compatible with Facebook. Then import the information to Facebook Business Manager’s Ad Manager so that we can remarket to those people who have Facebook Profiles. On Facebook, we would set up a remarketing campaign for the users within our custom audience. The basic concept will apply to LinkedIn. Where we would essentially be setting up a remarketing campaign by importing the Facebook User info into LinkedIn.
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