Remarketing and Social Media Ads

GOAL & OBJECTIVES

We want to get our ads in front of the eyes of the right people. In this case, those people are those who have already seen or searched for our services.

APPLYING IT TO OUR CAMPAIGNS

San Diego and Orange Campaigns will be the only two campaigns to have this strategy implemented for now. The idea is to study how these changes affect campaign performance over one month—December 1st through January 2021. It is highly recommended that images are used in ads that run in a remarketing campaign.

The steps to set up a remarketing campaign can be found here: Click here to learn more.

The goal of a remarketing campaign is “Who are you targeting?” with a remarketing campaign. NFP will most likely choose to target those who have visited the site or those that are interested in what we offer. The choices are as follows:

SOCIAL MEDIA REMARKETING

Social media remarketing is also a really beneficial tool for businesses like NFP, especially when paired with Google Ads remarketing. The best way to go about it would be to use Facebook Business Manager, which covers most back-end strategy areas for a business across Facebook and Instagram.

In NFP’s current case, however, it may be a good idea to establish a strong set of social profiles before diving into and investing money into Social Media Remarketing Ads. This is open for discussion, as additional ads may still be beneficial, just maybe without reaching their full potential.

FINAL THOUGHTS

A Google Ads Remarketing campaign or two will be simple and worthwhile to implement over the last month of 2020. However, Social Media Remarketing may be something to consider as a strategy for the new year.