LinkedIn Ads

Types of online ads

LinkedIn Ad Content types

LinkedIn has different types of ad campaigns that run in different parts of the website. The types of ads include Sponsored Content, Message Ads, Dynamic Content, and Text Ads. These ads all serve a specific purpose and are displayed on specific parts of the LinkedIn website. We need to decide on what kind of ad we will be running and the type of ad will determine what part of the website we will be advertising in. Are we going to send ads to our followers? Is the ad going to be a sponsored ad that is displayed on a Professional’s Feed? Or are we going to do a text ad?

• Video ad content: A single video is created for the ad, this video is created by us for use on LinkedIn. Click Here to learn more.
• Carousel ads content: A LinkedIn Carousel Ad is a series of images that rotate from right to left. Click Here to learn more.
• Single Image ads Content: One static piece of imagery including text.

Helpful information from LinkedIn:

• How to advertise on Linkedin
• Create your first campaign

LinkedIn Ad Types

Sponsored Advertising Content: like video ads, carousel, or image ads, this type of ad is used in the professional’s feed.
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Message Ads: send a direct message to prospects.
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Dynamic Ads: use LinkedIn profile data, photos, company name, and job title to personalize the ad. This type of ad is used for followers to promote their page with a single click, spotlight a particular product or service by driving traffic to a profile, page, or website, or advertise a job or position that needs to be filled by advertising on desktop and mobile devices.
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Text Ads: this is a simple PPC or CPM ad.
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